Progressive Clarity

We combine traditional and cutting-edge methods and technologies to provide the following services:

List Building: We systematically build your list of supporters with great efficiency. This includes learning more about your current supporters and then using this information to expand the size of your list.
Microtargeting: We use predictive market segmentation to track individual voters and identify potential supporters. We then use various means of communication to transmit a tailored message to a subgroup of the electorate on the distinguishing characteristics of that subgroup.
Organization Building: We analyze the recruitment and mobilization of campaign volunteers, and the tradeoffs inherent in recruitment versus voter persuasion and fundraising.
Opinion Poll Analysis: We calculate the bias in individual polls via detailed voter modeling, to analyze the implications of a poll for the final election and for a particular target population.
Funder Targeting: We increase the effectiveness fundraising efforts towards small and medium size contributors by analyzing individual responses to diverse appeals for contributions.
Analysis of 3rd Party Impact: We estimate the influence of third-party issue advocates on a political or issue advocacy campaign, and provide recommendations on how to counter adverse effects.
Strategic Campaign Analysis: We analyze the strategic moves by the client and any opponents, identifying weaknesses in the opponent's strategy and how to forestall one's own problems.